Social commerce in China presents a lot of opportunities and lessons for international brands. While it has been the norm in China for several years now, social commerce is just about picking up internationally.
By 2023, social commerce will account for a fifth of all online sales in China.
So, what does this mean for brands looking to grow their market in China? Selling in China works quite differently, not only in terms of platforms but also in terms of creatives and execution. It’s important to create a localized marketing strategy to succeed in a country that is so culturally different from the west.
At AdChina.io, our goal is to share all the business opportunities that lie in China. In this infographic, we share why social commerce is popular in China and how you can get started with it.