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Baidu Advertising

Advertising on Baidu has never been easier. Set up your first Baidu in-feed ad with, the all-in-one advertising platform for China, and bring your brand to the right people.

Why you should advertise on Baidu.

No.1 search engine in China

% mobile search market share

Gigantic user base

million daily active users

Massive mobile reach

billion mobile devices reached

Where to advertise on Baidu?

Use In-Feed Ads if...

  • your brand is not known in China
  • you want to reach a wider audience
  • your budget is limited

Use Search Ads if...

  • you have brand awareness in China
  • you know your Chinese audience
  • your budget is medium-high

What is Baidu in-feed ad?

Like native content

Blended with organic content, in-feed ads look like normal content, encouraging users to click and read.

Accurate targeting

Reach your next customers based on their Baidu searches, targeting keywords and interests.

Lower cost, higher exposure

In-feed ads are even more affordable than search ads, and the audience reach is massive. makes it easy to run Baidu in-feed ads.

Easy Setup. Granular Targeting. Advanced Reporting.

Reach future customers in just a few steps.

With, you can set up in-feed ads in Baidu app and Baidu Tieba (Forum) app in just a few steps, with our full-English platform designed specifically for international users.

Click here to see how to create an ad in

Target customers, fans and decision makers.

Whether you need to reach  a very specific audience, or find your true fans in China,’s granular targeting options enables you to speak directly to your future customers, and even learn more about their interests and behaviours.

Know which of your ads is driving impact.

You need to know where your Baidu ads perform the best, and which audience are most engaged. Use’s advanced reporting dashboard to create your best advertising strategy in China. Platform for digital advertising report

Reach your future customers on Baidu

Are you one of these industries? can help you reach your customers with Baidu advertising.

  • Agency
  • Tourism
  • App
  • Education
  • Health
  • Creative
  • Event
  • Beauty
  • Logistics
  • Video games
  • Retail
  • Consulting
  • Real estate
  • Technology
  • B2B
  • Food
  • Software
  • Automotive
  • Immigration
  • Importing

Some of the customers trusting

Start advertising on Baidu today with

Get a Free Demo of our Platform and see for yourself why both Enterprise and SME customers trust to bring their brands to Chinese Consumers. Explore your Baidu advertising options today.

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