AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behavior, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
KOLs or Key Opinion Leaders are the social media influencers of China. Also known as wanghong (Mandarin for “internet celebrity”). A strong KOL marketing strategy has
When we talk about popular apps in China, WeChat is still one of the first names that come to mind. The app currently holds the
Let’s talk stats! China accounts for 40% of global app spending. Not just that, the average Chinese consumer spends about 4.2 hours a day using