Blog
China Marketing 101 – Where do I begin?
If you’re considering expanding your business into China, you’re definitely not alone. Marketing to China has been a lucrative opportunity, even more so in 2020.
September 25, 2020
AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behavior, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
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Blog
Chart of the week: Luxury retail in China: 2020 and beyond
2020 is proving to be a challenging year for luxury retail in China and the world. Most markets have experienced a sales slump followed by
September 24, 2020
Blog
Interview: Growth Opportunities on Tmall for Selling into China
As part of AdChina.io’s #GrowWithChina initiative to educate founders and marketers about digital opportunities in China, we spoke to Zarina Kanji, Business Development Lead, Health
September 22, 2020
Blog
The Complete Guide to Tencent Advertising in China
When businesses first discover the potential of the China market, many want to immediately jump on to WeChat. WeChat is an insanely popular messaging app
September 17, 2020
Blog
Baidu SEM/PPC: Your Guide to Baidu Search Advertising
Welcome to the world of Baidu SEM and PPC! You’ll love it here! Baidu is China’s biggest and most popular search engine, with an astonishing
September 14, 2020
Blog
How to Create a Successful China Market Entry Strategy
It goes without saying that because of the COVID-19 global outbreak, the offline economy is suffering severely. This has been the case across all countries.
September 10, 2020