WeChat is China’s biggest social media app, and one of the biggest apps in the world.  It boasts…   Over 1.2 billion monthly active users More than

With over 1.2 billion monthly active users, WeChat is China’s biggest social media app and one of the biggest messaging platforms in the world.  But

With over 600 million online shoppers and sales of over $1.93 trillion, China is the largest e-commerce market in the world.  That’s why cross-border e-commerce

With over 900 million users, China is the world’s biggest social media market.  But whilst you might be familiar with Douyin (or TikTok) — you

AdChina.io was recently featured on the China Paradigm podcast by Daxue Consulting. A leading China market research firm, Daxue Consulting interviews top entrepreneurs in the

Looking to advertise to students in China? AdChina.io has got you covered.  We’ve helped some of the world’s leading universities attract Chinese students with advertising

AdChina.io is the go-to platform for real estate companies looking to advertise in China.  Why? Because our all-in-one platform makes advertising in China easier, more

Bytedance is the company behind TikTok and Douyin, as well as other popular social media channels in China.  Collectively, it has a staggering reach of

From record-breaking e-commerce sales to permanent shifts in how we live our lives — 2020 has been a year of unprecedented digital adoption across the

Key Opinion Customer marketing is a new and powerful branch of KOL (influencer) marketing that’s taken the Chinese social media industry by storm. It helps

Want to expand your business in China? To do that, a Chinese version of your website is a must.  It’ll help you reach Chinese consumers

Each year, around 660,000 students leave China to study abroad.  This number is rapidly rising, and makes China the largest country of origin for international

China’s B2B market is huge — and it’s growing by 30 percent every single year.  Experts predict its value will reach a jaw-dropping $350bn by

Want to start managing campaigns in China?  Of course you do!  As the country with the highest number of internet users, China represents the future

When it comes to advertising in China, the channel we get asked about most often is WeChat — China’s SuperApp. It’s one of the most

Want to launch a Baidu PPC Advertising Campaign in China?  Baidu is the country’s largest search engine, dominating the market with a huge 76.05% market

Tencent QQ has a collective reach of one billion users a month.  But despite being one of the biggest digital channels in the world, very

Want to advertise your business to over 400 million Chinese consumers?  Douyin is the place to be.  But as a relatively new marketing channel in

When it comes to ad reach, the numbers don’t get much bigger than China’s search engines and social networks. One social media platform, in particular,

There’s no denying that business is done differently in the east than in the west. So it makes sense that the behaviour of consumers also