Blog
Infographic: Social Commerce in China
Social commerce in China presents a lot of opportunities and lessons for international brands. While it has been the norm in China for several years
July 3, 2020
AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behavior, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
Blog
Your KOL marketing strategy – Finding success with China’s influencers
KOLs or Key Opinion Leaders are the social media influencers of China. Also known as wanghong (Mandarin for “internet celebrity”). A strong KOL marketing strategy has
June 30, 2020
Blog
2020 China Digital Marketing Statistics
As a market, China is still elusive to a lot of businesses. What are the opportunities available in your domain? Which media channel should you
June 26, 2020
Blog
Social Media Marketing in China – A Primer
With over 800 million internet users, China is the world’s largest social media market. While Facebook and Instagram rule the social media landscape in the
June 26, 2020
Blog
Top 6 WeChat campaign examples to inspire your strategy
When we talk about popular apps in China, WeChat is still one of the first names that come to mind. The app currently holds the
June 17, 2020
Blog
The Complete Guide to Mobile App Marketing in China
Let’s talk stats! China accounts for 40% of global app spending. Not just that, the average Chinese consumer spends about 4.2 hours a day using
June 3, 2020