In 2019, Singles Day in China broke worldwide records — generating almost $40 billion for Alibaba in just 24 hours, outselling both Black Friday and
AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behavior, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
China has become an incredibly valuable market for foreign businesses over the past decade, particularly as consumer spending continues to rise. For example: On 2018’s
KOLs or Key Opinion Leaders are the social media influencers of China. Also known as wanghong (Mandarin for “internet celebrity”). A strong KOL marketing strategy has