Considerations for marketing and advertising in China
There’s a lot to be aware of when it comes to marketing and advertising in China. Summing up the intricacies of a culture with over 1 billion people isn’t possible in a single post. Even if it was, it would take far too long to fully understand.
But it is possible to access a team with acute local knowledge and understanding on the ground in China.
Get in touch with us here to learn how you can start advertising to a Chinese audience. Our specialists have experience across a broad range of industries and markets.
For a lot of western businesses, running ads in China is a bit of a mystery. And with so much false information around the subject,
In 2019, China amassed an astounding $1.93 trillion in e-commerce sales — making it the largest digital market in the world, with an international market share
In 2019, Singles Day in China broke worldwide records — generating almost $40 billion for Alibaba in just 24 hours, outselling both Black Friday and