Baidu Advertising

Baidu Search Advertising

Advertise on Baidu has never been easier. Set up your first Baidu search ads with, the all-in-one advertising platform for China, and bring your brand to the right people.


Baidu search ads made as easy as Google search ads.

Known as the Google of China, Baidu is a significant channel where businesses can be discovered by their Chinese potential customers. Yet advertising on Baidu is extremely challenging for international marketers. Build specifically for the Chinese market, Baidu differs largely from Google, and only operated in Chinese language. That’s why we built, making it possible for anyone to set up Baidu PPC ads at ease, and reach millions of interested Baidu users.

No.1 search engine in China

billion monthy users

Gigantic user base

million daily active users

Massive mobile reach

million transactions/day

Introduce to advertise on Baidu

Easy Setup. Keyword Targeting. Advanced Reporting.

English platform

Keyword planner

Ad copy support


Ad scheduling

Keyword report

Meet your advertising
goals in China.

Launch a Baidu PPC campaign in a few steps.

Whether you have experience with PPC advertising or not, you’ll be able to set up a Baidu PPC campaign in just a few steps, with’s easy to use full English platform.

Chinese keyword targeting made simple.

With’s Baidu keyword targeting feature, you can see the  price, competition, and estimated number of searches per day on different devices of each keywords, and easily add more similar keywords to expand your ad reach.

Advertise in China on the platform

Get insights from advanced keyword reporting.

Click into the reporting dashboard to check the performance of your keywords in real time. Use the learnings to optimise your ads for higher ROI.

Comparison of different ways to advertise on Baidu

Use Baidu ad platform Use Use an agency
Price Campaign cost Campaign cost + Transparent & fixed platform cost (Start from free plan) Campaign cost + High agency cost
Best for For teams who:
✔ have Chinese marketing skills and Chinese language skills
✔ would like to handle advertising by themselves
For teams who:
✔ don’t have Chinese market skills and Chinese language skills
✔ have either a small or large budget
✔ would like to handle advertising by themselves
✔ would like advertising to be handled for them with full transparency
For teams who:
✔ would like advertising to be handled for them
✔ have a large budget
✔ not sensitive to cost-efficiency
Campaign setup & management Complex Chinese user interface You can set up campaigns yourself Easy to use English user interface
You can set up campaigns yourself
We can handle for you, with full transparency in the platform
Agency handles for you with low transparency & no control
Campaign reporting Chinese reports only
English reports
Translated reports
Not realtime
No transparency
Support Only available for customers with large ad spending Dedicated Customer Success Rep to answer your questions within 12h Depend on the Account Manager

Start advertising on Baidu right away

If you already have a Baidu ad account, you can connect it to, and start advertising on Baidu right away, for free!

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New to Baidu search advertising? No need to worry 🙂 You can easily get everything you need set up in, at a transparent and fixed price.

✓ Baidu ad account (required)
✓ Baidu search ad management (optional)
✓ Baidu display ad management (optional)

Some of the customers trusting

Build traction in China with Baidu search advertising

Get started to see for yourself why both Enterprise and SME customers trust to bring their brands to Chinese Consumers.

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