Q&A SESSION

Weekly Wrap Q&A with Jie

What are the first steps to getting started advertising and selling into China?
And what would you say to someone looking for a DIY approach who wanted to keep their advertising in-house?

Find out the answers to these questions in our Weekly Wrap Q&A with Jay!

If you have a question you’d like Jay to respond to, feel free to ask that here.

Speakers this week

Jie Zhang

CEO & Cofounder, AdChina.io

Brad Matthews

Growth Marketer, AdChina.io

Transcript

[Brad] Welcome to another session of the AdChina.io Weekly Wrap with Jie, our CEO, and co-founder. As always, I’ve got a couple of questions and we’d love to get your thoughts and ideas.

So in terms of entering a new market, there’s lots of things involved with China. There’s advertising, creating channel accounts, setting up logistics, legal checks, and so on.

What kind of first step or first steps do you recommend?

[Jie] I assume that you’re talking about a retail brand and, yeah, it involves a logistics. So if we’re talking about retail brand, I think what’s important is that before going into that market — seriously, as best that you can — Check it out, you can actually test it out.

So your product has your different solutions, when it comes to marketing messages, when it comes to logistics, solutions and also, customer support, for example. I mean after sales support.

Then the idea from my point of view, in the beginning is that you test out the market with your existing product. Tweak existing marketing material and see what needs to be changed.

Once you get a feeling that, we can make it work with, some tweaks then invest more. And also of course before you become a big thing in China, it is important for you to register your, trademark for example. But again that doesn’t have to happen from day one.

Yeah, especially for smaller customers because these kind of process takes a longer period of time, as well as investment as well. And then now the market. Before you do anything too heavy on the investment or risk.

[Brad] Yep. Awesome. And what would you say for someone who is looking for a very DIY approach to advertising in China, whether it’s one person or a team who really just want to keep things in-house rather than work with an agency?

[Jie] Yeah.

Then there is a good news because you just found, AdChina.io which is actually from the beginning, we decided to design it into, a platform that is so easy to use that anyone with some digital advertising experience in the West can play with them.

So that’s how we designed the user interface. But of course if you are going to Chinese market and also doing digital marketing, it is important that you have someone that can work with Chinese. That is much better now.

And it’s, you can find a tiny speaking and writing, professionals all over the world in every single country. And in the worst case you can’t find anyone that meet your standard or criteria, we can. You can use our team as well for the Chinese sensitive or language sensitive tasks.

But still you can do everything else, including running a campaign, changing, different buttons that say allocating the budget, checking out the dashboard and the reports, deciding all the next iteration of all of your campaigns. And then only leaving the language sensitive tasks to someone else like us — but it doesn’t have to be us. It can be anyone in your neighbourhood.

[Brad] Fantastic. Yeah, just don’t rely on Google translate. That’s the key.

[Jie] That’s true.

[Brad] Thanks for those responses and thoughts. Giant hope everyone has a great weekend and we’ll see you next week. Bye. For now.

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